Key Terms Test 3

    1. organic search
    2. paid inclusion
    3. keyword advertising
    4. network keyword advertising (context advertising)
    5. social search
    6. banner ad
    7. rich media ad
    8. interstitial ad
    9. video ad
    10. sponsorship
    11. real-time bidding process (RTB)
    12. direct e-mail marketing
    13. viral marketing
    14. lead generation marketing
    15. social marketing/advertising
    16. one-to-one marketing (personalization)
    17. interest-based advertising (behavioral targeting)
    18. retargeting ads
    19. customer relationship management (CRM) system
    20. customer touchpoints
    21. Ethics
    22. right to be forgotten
    23. profiling
    24. informed consent
    25. opt-in
    26. opt-out
    27. safe harbor
    28. copyright law
    29. doctrine of fair use
    30. Digital Millennium Copyright Act (DMCA)
    31. cyberlocker
    32. trademark
    33. Anticybersquatting Consumer Protection Act (ACPA)
    34. cybersquatting
    35. cyberpiracy
    36. cap pricing
    37. speed tiers
    38. usage-based billing
    39. congestion pricing
    40. highway (toll) pricing – can’t get a decent definition source!
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